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Nobrow: The Culture of Marketing, the Marketing of Culture

( English)
by John Seabrook
Publisher : Vintage Books USA
Price : Rs.914 Out Of Stock
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Summary: Nobrow: The Culture of Marketing, the Marketing of Culture


From John Seabrook, one of our most incisive and amusing cultural critics, comes Nobrow, a fascinatingly original look at the radical convergence of marketing and culture.
In the old days, highbrow was elite and unique and lowbrow was commercial and mass-produced. Those distinctions have been eradicated by a new cultural landscape where "good" means popular, where artists show their work at K-Mart, "Titantic becomes a bestselling classical album, and Roseanne Barr guest edits "The New Yorker: in short, a culture of Nobrow." Combining social commentary, memoir, and profiles of the potentates and purveyors of pop culture-entertainment mogul David Geffen, MTV President Judy McGrath, Snoop Doggy Dogg, Nobrow high-priest George Lucas, and others-Seabrook offers an enthralling look at our breakneck society where culture is ruled by the unpredictable Buzz and where even aesthetic worth is measured by units shipped.

Details of :Nobrow: The Culture of Marketing, the Marketing of Culture


Title : Nobrow: The Culture of Marketing, the Marketing of Culture
Author : John Seabrook
ISBN: 0375704515
Binding : Paperback
EAN : 9780375704512
Publisher: Vintage Books USA
Language : English
Pages: 240

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